Strategy Development: Devise and execute integrated marketing strategies tailored to different markets across the continent.
Campaign Execution: Lead marketing campaigns across digital, social, and traditional channels to boost brand awareness and engagement.
Market Research: Continuously monitor market trends, customer needs, and competitors to adjust marketing efforts accordingly.
Brand Positioning: Ensure the company's messaging and branding are consistent across all platforms.
Content Development: Oversee the creation of compelling content, including blogs, social media posts, and case studies, ensuring they resonate with target audiences.
Performance Analytics: Track and evaluate the effectiveness of campaigns, adjusting strategies based on data-driven insights.

Sales:

Lead Management: Generate and manage a steady flow of qualified leads through both inbound and outbound efforts.
Sales Strategy & Tactics: Develop and implement strategies to engage prospective clients and close deals, ensuring alignment with company goals.
Client Relationship Building: Foster long-term relationships with clients, ensuring they receive outstanding service and support.
Collaboration with Marketing: Work in close collaboration with the marketing team to convert leads from campaigns into sales opportunities.
CRM Oversight: Utilize CRM tools to manage leads, track progress, and optimize sales pipelines.
Sales Reporting: Regularly report on sales performance, providing insights and forecasts to the leadership team.